Reviiv is a shoe refurbishment service.

We deep clean, disinfect and refresh your well-used shoes — wiping away the miles, mud, and mess so they look and feel ready for more.

It’s an easy, eco-friendly way to keep your perfect fit in the shoes you already trust, and it typically costs a quarter to a third of what you'd pay for a new pair.

You send them in, we take care of the cleanup and ship them back renewed — ready for the trail, the road, or wherever your feet take you.

Ready to keep running? Let’s Reviiv.

How we got here…

I’m Josh. I’m a devoted dad (human and canine), ultrarunner, and a reformed “shoe addict”.

After finishing the Hellbender 100, I was ready to trash my beat up race shoes (only ~200 miles on them) and buy a new, overpriced pair. Meanwhile, my friends Max and Sam (pictured above) took the time to deep clean their shoes in the Airbnb sink, and they looked like new - despite the beating they’d just been put through.

After years of chasing every flashy new release, I then realized my favorite pairs still had plenty of miles on them once the mud was gone.

REVIIV invests in top quality cleaning products, supplies, and a cleaning method created with your favorite shoes in mind.

Runners don’t need to drop $$$ on the latest shoe model after every race or season. By deep-cleaning and refreshing the shoes we already love, we save money, cut waste, and keep your perfect fit longer.